Air Jordan(s), also known simply as Jordans, are a brand of shoes and athletic apparel produced by Nike originally designed for and endorsed by NBA Hall of Famer and Six Time NBA Champion Michael Jordan. The Air Jordan line is now sold by the Jordan Brand subsidiary of Nike. Air Jordans were first released in 1985, with new designs released annually. Before the AIR JORDAN, all basketball shoes were white. This simple statement only begins to describe the sheer magnitude of the changes that were about to occur to the sport of basketball and to the athletic footwear industry once Michael Jordan entered the league. Since Michael痴 arrival and the launch of the AIR JORDAN franchise, both the game and the industry have been utterly transformed.
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